IT’S CANCER NOT CAN’TCER
IT’S CANCER NOT CAN’TCER
Thanks for bearing with me. I’ve been so busy – hardly finding time to update you.
I’ve even struggled to do as many @oneminutebriefs as I’d like.
However I do have 3 victories to report.
One is for shoes – “Goody” Two Shoes.
More interestingly, I won a brief requested by an actual company. That was particularly exciting. EarPeace chose my ‘Hear Today. Hear Tomorrow’ copy as the winner.
Wanna know the best thing about that? PRIZES.
And last but by no means least, my latest victory was for the Liam Fairhurst Foundation, a cancer charity requesting ads for use in newspapers etc. This was a really special brief and I am delighted to be able to add it to my list of wins.
A proper, longer one-minute version will be released ASAP so that the charity can use my idea. That will be produced in collaboration with my start-up advertising partnership, Coq&Tonic.
Check out our only other work so far here: http://www.behance.net/coqtonic
Hope you enjoy the ads.
Wild at heart. Really?
Can you even get a wild cow? I’ve never heard of someone coming across a stray cow, wandering the earth as is its want…
I’ve heard of the laughing one, not the wild one.
Plus what is it actually trying to say? I assume its meant to instil us all with the same peace of mind we achieve when we see “free range” written in front of the word egg.
Except this campaign feels less like a brother in arm to the free range egg than a petulant child doing its best to annoy everyone by imitating their older sibling – badly.
Someone should let this farmer know that someone’s not only setting his cows loose, but milking them.
Having correctly predicted the pub theme, I took it upon myself to carry out extensive research yesterday (Bank Holiday Monday) by walking to a local pub. Well I say local… it was over 3 miles away and took an hour to get there. However the weather was good and after the arduous trek, the beer tasted miles better than usual (about 3 miles better I reckon).
Anyway back to the brief.
I’m an ale drinker at heart. So when the theme came up my first thoughts were proper beer in a traditional pub. The demise of these traditional boozers is well documented – how better to advertise a pub than an SOS campaign?
Overseas we’re known for our British pubs. They are part of our culture. Tradition. Our heritage. And what do we do to preserve and protect things deemed part of our heritage? We look after them through organisations such as English Heritage.
So I stole their logo (see below) and used it to demonstrate to my market that pubs are a national treasure, a part of our heritage. They need looking after.
All in all, even a one minute brief’s thirsty work. I’m off for a pint.
First round’s on you.
Do you always get a kebab after a night out?
Of course you do.
That’s why I’ve chosen the broader concept of certainty in this ad.
Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.
I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.
Oh well. You get the idea – the a stop at the kebabby is unavoidable.
This is what my mornings have become…
Taking pictures of cereal boxes, as I wait to leave for work.
But seriously, I noticed this copy: “Feel All-Bran New”.
Clever play on words? Or a bit cheesey?
I can’t decide, which probably suggests its the latter. I reckon a @oneminutebriefs could do something better.
Promoting a healthy lifestyle, a transformation even, is a tad hyperbolic. Even if I eat All-Bran every morning at 6.30, I’m still gonna feel tired and shit – not Bran new.
I kind of resent it now.