SEO Copywriting Unscrambled

Right, time to tackle another scary acronym.

SEO, or Search Engine Optimisation is the art of making your website, and it’s content, as sexy as possible for search engines such as Google, Bing, and Yahoo.

Imagine your content is Mila Kunis, and Google is your average ogling FHM reader.

SEO is the voodoo that transforms her from this:


According to the ultra helpful and hugely insightful CopybloggerSEO was ‘traditionally about optimizing web page copy by targeting keyword phrases in certain frequencies and densities’.

But Copyblogger also suggests that perhaps these days are over. Dun Dun Duuuuun!

In fact, keywords focused SEO is way last year. Modern day optimisation is more about what people say about your content, as opposed to what you say about it yourself. This is where the likes of Facebook, Twitter, and blogs come in handy.

Visit Copyblogger’s article: “Does SEO Copywriting Still Matter?”

What this diagram illustrates is that although keyword usage is important, healthy external support and building up trust from social networking is a key component in getting Google to view your content as a bonafide, GQ-worthy Mila.

So ultimately, it all comes down to GREAT CONTENT. You want people to read what you have to say, and genuinely feel compelled to share it, link to it, and organically boost your site’s search engine rankings. Instead of keywords actually transforming Mila from bedraggled to bedazzling in the eyes of Google, SEO is in fact more pertinently about ensuring your website has already produced divine content that you can share with us mere mortals, who can’t help but admire and share.

It seems to be the consensus that two great starting points are:

  1. Using social media as a platform – submitting content to websites such as Reddit, Twitter, and Facebook.
  2. Using links – linking to other website will demonstrate that you are connected. Maybe the recipient will one day return the favour…

You might be wondering why I’m banging on about something that’s already been explained perfectly over at Copyblogger – well if I’m honest, I’m being selfish.

This has all been an exercise because I’ll be grappling with the SEO beast soon enough when I start my new job.

You heard it right. Thanks to you, WordPress, my skills are being honed, my work showcased, and you’re enjoying the ride.  

I hope this blog is proving as useful for you as it has been for me.

Anyways, I’m going to read some more about SEO, and see where the whacky world of marketing takes me next.

Don’t forget to like or subscribe for more posts about copywriting – maybe it could help YOU too.

Until next time.

P.S. I’ve ditched the dodgy “Entry #x” from the title – hope you don’t mind.


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2 thoughts on “SEO Copywriting Unscrambled

  1. Will Blesch April 15, 2013 at 7:31 am Reply

    Actually, it’s not just about content…especially in the post Panda, Penguin and EMD updates world. It’s about link quality, and if you are an SEO copywriter, its about varying your keywords and anchor text etc. While content is important, it’s ALSO about making sure you don’t OVER optimize your page (keyword stuff) etc.

    • Ryan Cordell April 15, 2013 at 8:00 am Reply

      Thank you for taking the time to post. That’s actually really helped clear up a few things… much appreciated!

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