@OneMinuteBriefs: Advertise Photoshop


Haven’t got too much time today for writing – been too busy shopping.

I had the displeasure of visiting Abercrombie & Fitch whose advertising campaigns, funnily enough, are certainly no stranger to Photoshop.

It’s not that I hate the clothes. It’s the constant interaction, the feigned interest in your life, the 3-pronged assault on the senses (too dark, too loud, too pungent), and the naked men (well half) that doesn’t do it for me.

Most importantly, where are the naked babes?

How’s that fair?

I could probably rant for hours, but luckily for you I’ll cut straight to the chase.

looks better in photoshop

I can sense the designer in you shuddering at the pixelated logo and the comic sans typeface. And you’re right, it’s disgusting. Hence the message – hope it’s convincing.

Photos optimised in photoshop

Photoshop is meant to be part of the journey your memory/photo takes. So from the “Say Cheese” to all your adjustments, Photoshop is along for the ride.

Photoshop not instagram

Instagram has made editing photos trendy. Photoshop however is a tad more sophisticated and more people should be aware of that.

Get involved. Leave a comment & share.

How would your ads shape up for the photo editing software?

Oh and let me know what your thoughts are on A&F… could spark quite an interesting debate.

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