Do you always get a kebab after a night out?
Of course you do.
That’s why I’ve chosen the broader concept of certainty in this ad.
Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.
I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.
Oh well. You get the idea – the a stop at the kebabby is unavoidable.