Tag Archives: advertising

The Liam Fairhurst Foundation and the power of @oneminutebriefs


This post is to both promote my advertising partnership: Coq&Tonic and show off the power of @oneminutebriefs.
Observe…
From the very humble – yet winning – @oneminutebriefs entry:
To a rather stylish print ad with art direction from my good friend Charles Middleton:
It goes to show just how @oneminutebriefs can be a fantastic starting point to get your creative juices flowing early in the process.
Here’s a bit more about the piece. I hope you enjoy it.
P.S. If you could give @CoqTonic a follow on Twitter, that’d be great.
The Liam Fairhurst Foundation:
IT’S CANCER NOT CAN’TCER
We designed this ad for this amazing foundation supporting cancer sufferers and their families.
It’s not fair that when you are told you have cancer, things you’ve always wanted to do become things you CAN’T do – especially for kids. That’s why we want this ad to be about empowerment.
The inspiration came from one of the great things they do with your donations: wish-granting. Cancer can’t stop you from being a pilot for the day and cancer can’t stop us.
Please do give them a visit:http://www.liamfairhurstfoundation.com

First update in a while: 3 @oneminutebriefs victories to report


Thanks for bearing with me. I’ve been so busy – hardly finding time to update you.

I’ve even struggled to do as many @oneminutebriefs as I’d like.

However I do have 3 victories to report.

One is for shoes – “Goody” Two Shoes.

More interestingly, I won a brief requested by an actual company. That was particularly exciting. EarPeace chose my ‘Hear Today. Hear Tomorrow’ copy as the winner.

Wanna know the best thing about that? PRIZES.

And last but by no means least, my latest victory was for the Liam Fairhurst Foundation, a cancer charity requesting ads for use in newspapers etc. This was a really special brief and I am delighted to be able to add it to my list of wins.

A proper, longer one-minute version will be released ASAP so that the charity can use my idea. That will be produced in collaboration with my start-up advertising partnership, Coq&Tonic.

Check out our only other work so far here: http://www.behance.net/coqtonic

Hope you enjoy the ads.

SHOES EARPEACE
LIAMFF

MAD AD DISEASE – Organic Millk #COPYSPOT


20130705-080653.jpg

Wild at heart. Really?

Can you even get a wild cow? I’ve never heard of someone coming across a stray cow, wandering the earth as is its want…

I’ve heard of the laughing one, not the wild one.

Plus what is it actually trying to say? I assume its meant to instil us all with the same peace of mind we achieve when we see “free range” written in front of the word egg.

Except this campaign feels less like a brother in arm to the free range egg than a petulant child doing its best to annoy everyone by imitating their older sibling – badly.

Someone should let this farmer know that someone’s not only setting his cows loose, but milking them.

@OneMinuteBriefs: Advertise Recycling


Doing my part for the planet.

I even created my ads on recyclable paper (is there a non-recyclable kind?).

But I lost, so I binned it in frustration.

Not so big now, eh, recyclable paper?

Likes and shares, and I might – MIGHT – rescue them on Monday and recycle the flip outta them. It’s on you now.

20130602-175812.jpg

20130602-175818.jpg

@OneMinuteBriefs: Advertise Kebabs


 

Do you always get a kebab after a night out?

Of course you do.

That’s why I’ve chosen the broader concept of certainty in this ad.

Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.

I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.

Oh well. You get the idea – the a stop at the kebabby is unavoidable.

Hopefully I’ll have more time next week for @oneminutebriefs, but in the mean time here’s my belated effort.
BK3KyuyCMAEJ8KJ.jpg-large

All-Bran #CopySpot


20130522-070443.jpg

This is what my mornings have become…

Taking pictures of cereal boxes, as I wait to leave for work.

But seriously, I noticed this copy: “Feel All-Bran New”.

Clever play on words? Or a bit cheesey?

I can’t decide, which probably suggests its the latter. I reckon a @oneminutebriefs could do something better.

Promoting a healthy lifestyle, a transformation even, is a tad hyperbolic. Even if I eat All-Bran every morning at 6.30, I’m still gonna feel tired and shit – not Bran new.

I kind of resent it now.

@OneMinuteBriefs: Advertise SEX


If you weren’t already thinking about it, you are now.

Some studies reckon us blokes think about it every 7 seconds. Wow, how does anyone get anything done?

For something apparently so prevalent in our minds, the lack of visceral, gratuitous, pornographic shock-ads was most surprising. In fact, the best thing about Friday’s brief was the, almost universal, attempt to be subtle. As if it’s some sort of taboo.

My ads were no different. And overall it turned out to be a really cracking brief.

The guys over at @OneMinuteBriefs were pretty chuffed with their glittering testimonial (2nd ad down). And I was pretty stoked to be able to crowbar in some onomatopoeia – Bow Chicka Wow Wow.

Let me know what you think in the comments below, you pervs.

P.S. They reckon that sex sells, so let’s see how much ogling this post gets. I’ll let you guys know.

Onomatopoeic sound from porn.
Is oneminutebriefs better than sex? Noise Keith Lemon makes oooooooshhh Quagmire catchphrase giggity Duble entendre for business and sex

%d bloggers like this: