Doing my part for the planet.
I even created my ads on recyclable paper (is there a non-recyclable kind?).
But I lost, so I binned it in frustration.
Not so big now, eh, recyclable paper?
Likes and shares, and I might – MIGHT – rescue them on Monday and recycle the flip outta them. It’s on you now.
Having correctly predicted the pub theme, I took it upon myself to carry out extensive research yesterday (Bank Holiday Monday) by walking to a local pub. Well I say local… it was over 3 miles away and took an hour to get there. However the weather was good and after the arduous trek, the beer tasted miles better than usual (about 3 miles better I reckon).
Anyway back to the brief.
I’m an ale drinker at heart. So when the theme came up my first thoughts were proper beer in a traditional pub. The demise of these traditional boozers is well documented – how better to advertise a pub than an SOS campaign?
Overseas we’re known for our British pubs. They are part of our culture. Tradition. Our heritage. And what do we do to preserve and protect things deemed part of our heritage? We look after them through organisations such as English Heritage.
So I stole their logo (see below) and used it to demonstrate to my market that pubs are a national treasure, a part of our heritage. They need looking after.
All in all, even a one minute brief’s thirsty work. I’m off for a pint.
First round’s on you.
Do you always get a kebab after a night out?
Of course you do.
That’s why I’ve chosen the broader concept of certainty in this ad.
Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.
I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.
Oh well. You get the idea – the a stop at the kebabby is unavoidable.
Hopefully I’ll have more time next week for @oneminutebriefs, but in the mean time here’s my belated effort.
How do I advertise me?
At first I considered running a bit of a jokey one. For example: “Modesty’s Overrated – I’m Not.
But instead I decided to advertise something I can offer, and lay out why my services are worth courting.
I didn’t want to insult anyone, so I chose a list of genuinely great things, but… they’re all lacking that little bit extra – to maximise their usefulness or potential.
Hope I sound great.
Brief: Advertise for the NHS.
My advert for the NHS. Short & Simple Copy.