Tag Archives: business

@OneMinuteBriefs: Advertise Kebabs


Do you always get a kebab after a night out?

Of course you do.

That’s why I’ve chosen the broader concept of certainty in this ad.

Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.

I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.

Oh well. You get the idea – the a stop at the kebabby is unavoidable.

Hopefully I’ll have more time next week for @oneminutebriefs, but in the mean time here’s my belated effort.

Entry #2: Elephants & Mr. Tee’s Me

My 1st entry did a lot better than I could have expected. So I’ve decided to go full steam ahead with my latest train of thought.


Would you picture this? You’re at home relaxing, you’ve switched on the television, and to your delight, the dulcet tones of David Attenborough immediately greet you.

You’ve tuned in just in time for BBC’s Africa.

Amongst the regalia of picturesque African landscapes, and beautiful slow-mo footage, there’s an elephant wandering the savannah with a whole host of unexpected passengers – birds.

It’s called a symbiotic relationship – the elephant tolerates it’s squawking free-riders, as their favourite snack includes the bugs living in, and around, the elephants skin. A full belly and tic-free skin seems like a fair deal to me.

You’re probably wandering what this has got to do with me, or copywriting, for that matter?

Well, a friend of mine recently started a t-shirt company – Mr. Tee’s Me. 

What any fledgling company needs is publicity and something to drive it’s traffic. So I thought to myself: Why don’t I practice writing some copy for my friends new website?

Practice makes perfect after all… and just maybe he’ll be my elephant.

Here it goes:

They say an elephant never forgets and chances are you’ll find it pretty tricky to forget Mr. Tee’s Me‘s unique, hand-drawn designs.

It’s not every day you don a scuba-diving squirrel on your chest. And certainly not a bow-tie wearing grizzly bear. People even travel thousands of miles to China to catch a rare glimpse of a panda. But why bother? Mr. Tee’s Me offers a one of a kind paddling panda design. That’s right, it’s paddling.

Did I mention it has human legs? More than quirky enough for the Topman and Topshoppers of this world. Why have “Geek” or “Swagger” emblazoned across your chest when you can have an illustration such as this?

Showcasing someone’s creative and artistic talents with a Mr. Tee’s Me tee will genuinely set you apart from the crowd. Not only because it wasn’t created in five seconds flat with some “creative” genius inputting text into a soulless computer program, but because each tee is a limited edition by it’s very nature.

When Mr. Tee’s Me really sets off artists of all varieties will submit work for t-shirts. Not only will this ensure you get a unique tee, but you’ll be supporting budding artists and ensuring the t-shirt market remains fresh and vibrant.

So what makes a great t-shirt? And what makes a great t-shirt brand?

Well for a start, designs that are clearly artistic and not conveyor belt solutions to making profits – providing you, the customer, with a product that is a limited edition. Add to that a brand dedicated to creating and fostering a community of talented designers. Of course it also helps if it’s affordable.

Ranging from £10 – £20, these tee’s certainly occupy the lower end of today’s inflated market.

If YOU share this way of thinking, I ensure you these requirements can be simplified fairly easily into one brand:

Mr. Tee’s Me. (www.mrteesme.com

So there it is. That was good fun.

His t-shirts are most impressive, and they’ve provided me with an opportunity to practice my copywriting. Everyone’s a winner.

Maybe I should have told Mr. Tee’s Me about this before I went ahead with it. I wouldn’t want there to be an elephant in the room next time we meet. But then again, if everything goes to plan, the tale of the elephant – and the bird – could really help us both out.

Please do subscribe and tell your friends/colleagues/peers. Who knows what I might try and sell you next time.

Until then,


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