Tag Archives: cancer

The Liam Fairhurst Foundation and the power of @oneminutebriefs


This post is to both promote my advertising partnership: Coq&Tonic and show off the power of @oneminutebriefs.
Observe…
From the very humble – yet winning – @oneminutebriefs entry:
To a rather stylish print ad with art direction from my good friend Charles Middleton:
It goes to show just how @oneminutebriefs can be a fantastic starting point to get your creative juices flowing early in the process.
Here’s a bit more about the piece. I hope you enjoy it.
P.S. If you could give @CoqTonic a follow on Twitter, that’d be great.
The Liam Fairhurst Foundation:
IT’S CANCER NOT CAN’TCER
We designed this ad for this amazing foundation supporting cancer sufferers and their families.
It’s not fair that when you are told you have cancer, things you’ve always wanted to do become things you CAN’T do – especially for kids. That’s why we want this ad to be about empowerment.
The inspiration came from one of the great things they do with your donations: wish-granting. Cancer can’t stop you from being a pilot for the day and cancer can’t stop us.
Please do give them a visit:http://www.liamfairhurstfoundation.com

First update in a while: 3 @oneminutebriefs victories to report


Thanks for bearing with me. I’ve been so busy – hardly finding time to update you.

I’ve even struggled to do as many @oneminutebriefs as I’d like.

However I do have 3 victories to report.

One is for shoes – “Goody” Two Shoes.

More interestingly, I won a brief requested by an actual company. That was particularly exciting. EarPeace chose my ‘Hear Today. Hear Tomorrow’ copy as the winner.

Wanna know the best thing about that? PRIZES.

And last but by no means least, my latest victory was for the Liam Fairhurst Foundation, a cancer charity requesting ads for use in newspapers etc. This was a really special brief and I am delighted to be able to add it to my list of wins.

A proper, longer one-minute version will be released ASAP so that the charity can use my idea. That will be produced in collaboration with my start-up advertising partnership, Coq&Tonic.

Check out our only other work so far here: http://www.behance.net/coqtonic

Hope you enjoy the ads.

SHOES EARPEACE
LIAMFF

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