Tag Archives: copywriting

MAD AD DISEASE – Organic Millk #COPYSPOT


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Wild at heart. Really?

Can you even get a wild cow? I’ve never heard of someone coming across a stray cow, wandering the earth as is its want…

I’ve heard of the laughing one, not the wild one.

Plus what is it actually trying to say? I assume its meant to instil us all with the same peace of mind we achieve when we see “free range” written in front of the word egg.

Except this campaign feels less like a brother in arm to the free range egg than a petulant child doing its best to annoy everyone by imitating their older sibling – badly.

Someone should let this farmer know that someone’s not only setting his cows loose, but milking them.

@OneMinuteBriefs: Advertise Recycling


Doing my part for the planet.

I even created my ads on recyclable paper (is there a non-recyclable kind?).

But I lost, so I binned it in frustration.

Not so big now, eh, recyclable paper?

Likes and shares, and I might – MIGHT – rescue them on Monday and recycle the flip outta them. It’s on you now.

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@OneMinuteBriefs: Advertise Pubs


Having correctly predicted the pub theme, I took it upon myself to carry out extensive research yesterday (Bank Holiday Monday) by walking to a local pub. Well I say local… it was over 3 miles away and took an hour to get there. However the weather was good and after the arduous trek, the beer tasted miles better than usual (about 3 miles better I reckon).

Anyway back to the brief.

I’m an ale drinker at heart. So when the theme came up my first thoughts were proper beer in a traditional pub. The demise of these traditional boozers is well documented – how better to advertise a pub than an SOS campaign?

Overseas we’re known for our British pubs. They are part of our culture. Tradition. Our heritage. And what do we do to preserve and protect things deemed part of our heritage? We look after them through organisations such as English Heritage.

So I stole their logo (see below) and used it to demonstrate to my market that pubs are a national treasure, a part of our heritage. They need looking after.

All in all, even a one minute brief’s thirsty work. I’m off for a pint.

First round’s on you.

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@OneMinuteBriefs: Advertise Kebabs


 

Do you always get a kebab after a night out?

Of course you do.

That’s why I’ve chosen the broader concept of certainty in this ad.

Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.

I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.

Oh well. You get the idea – the a stop at the kebabby isĀ unavoidable.

Hopefully I’ll have more time next week for @oneminutebriefs, but in the mean time here’s my belated effort.
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All-Bran #CopySpot


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This is what my mornings have become…

Taking pictures of cereal boxes, as I wait to leave for work.

But seriously, I noticed this copy: “Feel All-Bran New”.

Clever play on words? Or a bit cheesey?

I can’t decide, which probably suggests its the latter. I reckon a @oneminutebriefs could do something better.

Promoting a healthy lifestyle, a transformation even, is a tad hyperbolic. Even if I eat All-Bran every morning at 6.30, I’m still gonna feel tired and shit – not Bran new.

I kind of resent it now.

@OneMinuteBriefs: Advertise SEX


If you weren’t already thinking about it, you are now.

Some studies reckon us blokes think about it every 7 seconds. Wow, how does anyone get anything done?

For something apparently so prevalent in our minds, the lack of visceral, gratuitous, pornographic shock-ads was most surprising. In fact, the best thing about Friday’s brief was the, almost universal, attempt to be subtle. As if it’s some sort of taboo.

My ads were no different. And overall it turned out to be a really cracking brief.

The guys over at @OneMinuteBriefs were pretty chuffed with their glittering testimonial (2nd ad down). And I was pretty stoked to be able to crowbar in some onomatopoeia – Bow Chicka Wow Wow.

Let me know what you think in the comments below, you pervs.

P.S. They reckon that sex sells, so let’s see how much ogling this post gets. I’ll let you guys know.

Onomatopoeic sound from porn.
Is oneminutebriefs better than sex? Noise Keith Lemon makes oooooooshhh Quagmire catchphrase giggity Duble entendre for business and sex

Pokerstars.com – CopySpot


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Thought I’d give the WordPress app on my phone a test drive.

Well I’m on a train actually. And this ad really caught my eye.

Ads on trains often reference the tussle and bustle of commuter life; something the viewer immediately relates to. Running for the frequently-late, tin can sweatboxes is something I am no stranger to.

The copy highlights how getting a seat shouldn’t be your priority. After all you can play poker standing up.

They’ve just undertaken the 100m, and you’re chilling around the poker table. Who’s laughing now?

Concise, easily relatable, and effective.

Bravo pokerstars.com, I fold.

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