Tag Archives: creative

@OneMinuteBriefs: Advertise Recycling


Doing my part for the planet.

I even created my ads on recyclable paper (is there a non-recyclable kind?).

But I lost, so I binned it in frustration.

Not so big now, eh, recyclable paper?

Likes and shares, and I might – MIGHT – rescue them on Monday and recycle the flip outta them. It’s on you now.

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@OneMinuteBriefs: Advertise Pubs


Having correctly predicted the pub theme, I took it upon myself to carry out extensive research yesterday (Bank Holiday Monday) by walking to a local pub. Well I say local… it was over 3 miles away and took an hour to get there. However the weather was good and after the arduous trek, the beer tasted miles better than usual (about 3 miles better I reckon).

Anyway back to the brief.

I’m an ale drinker at heart. So when the theme came up my first thoughts were proper beer in a traditional pub. The demise of these traditional boozers is well documented – how better to advertise a pub than an SOS campaign?

Overseas we’re known for our British pubs. They are part of our culture. Tradition. Our heritage. And what do we do to preserve and protect things deemed part of our heritage? We look after them through organisations such as English Heritage.

So I stole their logo (see below) and used it to demonstrate to my market that pubs are a national treasure, a part of our heritage. They need looking after.

All in all, even a one minute brief’s thirsty work. I’m off for a pint.

First round’s on you.

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@OneMinuteBriefs: Advertise Kebabs


 

Do you always get a kebab after a night out?

Of course you do.

That’s why I’ve chosen the broader concept of certainty in this ad.

Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.

I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.

Oh well. You get the idea – the a stop at the kebabby is unavoidable.

Hopefully I’ll have more time next week for @oneminutebriefs, but in the mean time here’s my belated effort.
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All-Bran #CopySpot


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This is what my mornings have become…

Taking pictures of cereal boxes, as I wait to leave for work.

But seriously, I noticed this copy: “Feel All-Bran New”.

Clever play on words? Or a bit cheesey?

I can’t decide, which probably suggests its the latter. I reckon a @oneminutebriefs could do something better.

Promoting a healthy lifestyle, a transformation even, is a tad hyperbolic. Even if I eat All-Bran every morning at 6.30, I’m still gonna feel tired and shit – not Bran new.

I kind of resent it now.

@OneMinuteBriefs: Advertise SEX


If you weren’t already thinking about it, you are now.

Some studies reckon us blokes think about it every 7 seconds. Wow, how does anyone get anything done?

For something apparently so prevalent in our minds, the lack of visceral, gratuitous, pornographic shock-ads was most surprising. In fact, the best thing about Friday’s brief was the, almost universal, attempt to be subtle. As if it’s some sort of taboo.

My ads were no different. And overall it turned out to be a really cracking brief.

The guys over at @OneMinuteBriefs were pretty chuffed with their glittering testimonial (2nd ad down). And I was pretty stoked to be able to crowbar in some onomatopoeia – Bow Chicka Wow Wow.

Let me know what you think in the comments below, you pervs.

P.S. They reckon that sex sells, so let’s see how much ogling this post gets. I’ll let you guys know.

Onomatopoeic sound from porn.
Is oneminutebriefs better than sex? Noise Keith Lemon makes oooooooshhh Quagmire catchphrase giggity Duble entendre for business and sex

@OneMinuteBriefs: Advertise Electricians


My 1 minute creations are a bit of a cringe today. But hey, it’s 1 goddamn minute.

A bit ironic really when you consider that a flashing bulb is synonymous with bright ideas. Definitely a case of quantity over quality today.

The urge to include the likes of “shockingly low prices” was pretty damn irresistible.

However the announcement of Beckham’s retirement did allow me to respond directly to current events in my copy. And provided a bit of inspiration for an alternative take on the concept.

Let me know in the comments which one’s your favourite.
ELECTRICIAN - BECKS ELECTRICIAN - CANDLES ELECTRICIAN - FUSE ELECTRICIAN - LIGHTS ARE OFF ELECTRICIANS - SHOCKING PRICES

Why choose ads over academia?


A guest post for the lads over at Bank of Creativity. Read it here. Be sure to show them some love at @BOC_ATM and @OneMinuteBriefs

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WHY CHOOSE ADS OVER ACADEMIA? (a.k.a. Dr. Sheldon Cooper vs. Don Draper)

How many professors does it take to change a lightbulb?

1 to undertake lengthy yet inconclusive research into the phenomenon – no Wikipedia allowed.

1 to write down his findings.

And…

1 to call the electrician when all else fails.

Sorry, bad joke. Let me get straight to the point: here’s the reasons why ads kick academia’s lily ass.

1. Writing academically is just so frustratingly bland, mundane and ball-numbingly serious.

Yes academics can write, but it’s hardly inspiring stuff.

Language is so multi-faceted yet they’re only bothering with half the utility belt – not exactly Batman’s style. And to be honest Batman is awesome. Why wouldn’t you want to emulate Batman?

Writing is about expression and academics could seriously learn a few things from writing to advertise.
Less complicated sentences for a start.

As a reader I want to be entertained, not bored, as I descend an entire page that contains just 3 sentences.

As a writer I want to add the odd colloquialism here and there. I want to swear (BOLLOCKS) and I want to be engaging with real people; not a bunch of musty, tweed-wearing fucks.

2. REAL PEOPLE + REAL WORLD = GREAT WRITING.

You’ve heard the stereotype haven’t you? Academics are a bit like bubble boy. Except their bubble is full of wine, old-book smell and self-importance.

They lack exposure to the real world. From the translucence of their bubble it’s like viewing the world through some shower glass.

It doesn’t help that an academic career consists of: school; college; university; more uni; even more uni; and finally research/ teaching – so much bloody learning. No wonder academic writing is so stale.

Real life inspires. Ads are organic – they need sustenance and real-world current events are damn tasty. Take the “Nando’s” ad (above) for instance:
Yep, that’s right. When I watch football, technically I’m working. If that’s not an incentive to make a switch I don’t know what is.

3. Why does everything I write sound like ‘90s rap?

A historian reads and reads and reads until, hopefully, something original appears to them. Half the time it’s just a skewed interpretation of some other guy’s theory.

Gee whizz.

With advertising, originality is a must not a plus. That’s why it remains important to stay connected with the outside world and pop that bubble.

Crafting the perfect copy for your ads is as refreshing as a cold-one on a summers day. Your words connecting with real people, not some academic peer or journal.

The name of the game is creation, not regurgitation.

That may sound like a line from a terrible ‘90s rap, but it’s true.

The emphasis on originality does mean that some ads will leave you guffawing, whilst others will leave you gargling… bleach.

Oh yes, hyperbole. Something else that’s far too much fun for your history paper.

Convinced?

—-

I’ve just finished my degree. As you might be able to tell, I couldn’t be happier. I’ve been blogging for a while, but my career in copywriting is just beginning. And I can’t bloody wait.

If you love writing like a real person, for real people, then you should understand.

Regardless, no one likes a Sheldon.

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