Tag Archives: design

Copy, Ads, and @OneMinuteBriefs: What’s it all about?


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Here’s the testimonial I wrote for the brilliant @OneMinuteBriefs.

I hope that gives you some insight.

But I want to go further than that.

It provides you with a daily fix of creative work… in short, sharp hits… and it certainly leaves you wanting more.

That’s the point – the ads are supposed to be snappy, short and sweet. Addiction is perhaps not intended, but generally welcomed by the management – I’m sure.

What’s even more awesome is the production is designed to adhere to those very same principles. So all the satisfaction without the need for rehab.

As a graphic designer or illustrator it could mean a clever one-minute doodle.

As a copywriter it challenges you to (usually) come up with the best-damn pun you can, and hope no one’s beaten you to the punch.

But in my opinion, the best ones look to delve a lil deeper than mere punmanship.

Yes, the best ones utilise a great USP and lay out a scenario its targets can relate to, or identify a quirky theme that just appeals generally.

I suppose that’s what makes a great ad. Period.

By Jove.

But incredibly, a lot of work of this calibre is produced in just 1 minute.

Simply a-bloody-mazing.

I implore you to join in sometime. Get following @OneMinuteBriefs and get creative… everyone’s got a minute after all.

You can’t run your own 60 second advertising agency anywhere else on the net – and nor will you find such a diverse portfolio of clients.

I’ve worked for Twitter, Powerade, the NHS, and Pencils all in less than a week!

Sort of…

Seriously though, you should check out my contributions – you can find them all on the blog. Or below.

Pencils, Energy Drinks, Twitter, and the NHS.

Entry #2: Elephants & Mr. Tee’s Me


My 1st entry did a lot better than I could have expected. So I’ve decided to go full steam ahead with my latest train of thought.

Elephants.

Would you picture this? You’re at home relaxing, you’ve switched on the television, and to your delight, the dulcet tones of David Attenborough immediately greet you.

You’ve tuned in just in time for BBC’s Africa.

Amongst the regalia of picturesque African landscapes, and beautiful slow-mo footage, there’s an elephant wandering the savannah with a whole host of unexpected passengers – birds.

It’s called a symbiotic relationship – the elephant tolerates it’s squawking free-riders, as their favourite snack includes the bugs living in, and around, the elephants skin. A full belly and tic-free skin seems like a fair deal to me.

You’re probably wandering what this has got to do with me, or copywriting, for that matter?

Well, a friend of mine recently started a t-shirt company – Mr. Tee’s Me. 

What any fledgling company needs is publicity and something to drive it’s traffic. So I thought to myself: Why don’t I practice writing some copy for my friends new website?

Practice makes perfect after all… and just maybe he’ll be my elephant.

Here it goes:

They say an elephant never forgets and chances are you’ll find it pretty tricky to forget Mr. Tee’s Me‘s unique, hand-drawn designs.

It’s not every day you don a scuba-diving squirrel on your chest. And certainly not a bow-tie wearing grizzly bear. People even travel thousands of miles to China to catch a rare glimpse of a panda. But why bother? Mr. Tee’s Me offers a one of a kind paddling panda design. That’s right, it’s paddling.

Did I mention it has human legs? More than quirky enough for the Topman and Topshoppers of this world. Why have “Geek” or “Swagger” emblazoned across your chest when you can have an illustration such as this?

Showcasing someone’s creative and artistic talents with a Mr. Tee’s Me tee will genuinely set you apart from the crowd. Not only because it wasn’t created in five seconds flat with some “creative” genius inputting text into a soulless computer program, but because each tee is a limited edition by it’s very nature.

When Mr. Tee’s Me really sets off artists of all varieties will submit work for t-shirts. Not only will this ensure you get a unique tee, but you’ll be supporting budding artists and ensuring the t-shirt market remains fresh and vibrant.

So what makes a great t-shirt? And what makes a great t-shirt brand?

Well for a start, designs that are clearly artistic and not conveyor belt solutions to making profits – providing you, the customer, with a product that is a limited edition. Add to that a brand dedicated to creating and fostering a community of talented designers. Of course it also helps if it’s affordable.

Ranging from £10 – £20, these tee’s certainly occupy the lower end of today’s inflated market.

If YOU share this way of thinking, I ensure you these requirements can be simplified fairly easily into one brand:

Mr. Tee’s Me. (www.mrteesme.com

So there it is. That was good fun.

His t-shirts are most impressive, and they’ve provided me with an opportunity to practice my copywriting. Everyone’s a winner.

Maybe I should have told Mr. Tee’s Me about this before I went ahead with it. I wouldn’t want there to be an elephant in the room next time we meet. But then again, if everything goes to plan, the tale of the elephant – and the bird – could really help us both out.

Please do subscribe and tell your friends/colleagues/peers. Who knows what I might try and sell you next time.

Until then,

R.C.

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