Tag Archives: headline

@OneMinuteBriefs: Advertise Recycling

Doing my part for the planet.

I even created my ads on recyclable paper (is there a non-recyclable kind?).

But I lost, so I binned it in frustration.

Not so big now, eh, recyclable paper?

Likes and shares, and I might – MIGHT – rescue them on Monday and recycle the flip outta them. It’s on you now.



@OneMinuteBriefs: Advertise Pubs

Having correctly predicted the pub theme, I took it upon myself to carry out extensive research yesterday (Bank Holiday Monday) by walking to a local pub. Well I say local… it was over 3 miles away and took an hour to get there. However the weather was good and after the arduous trek, the beer tasted miles better than usual (about 3 miles better I reckon).

Anyway back to the brief.

I’m an ale drinker at heart. So when the theme came up my first thoughts were proper beer in a traditional pub. The demise of these traditional boozers is well documented – how better to advertise a pub than an SOS campaign?

Overseas we’re known for our British pubs. They are part of our culture. Tradition. Our heritage. And what do we do to preserve and protect things deemed part of our heritage? We look after them through organisations such as English Heritage.

So I stole their logo (see below) and used it to demonstrate to my market that pubs are a national treasure, a part of our heritage. They need looking after.

All in all, even a one minute brief’s thirsty work. I’m off for a pint.

First round’s on you.


@OneMinuteBriefs: Advertise Kebabs


Do you always get a kebab after a night out?

Of course you do.

That’s why I’ve chosen the broader concept of certainty in this ad.

Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.

I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.

Oh well. You get the idea – the a stop at the kebabby is unavoidable.

Hopefully I’ll have more time next week for @oneminutebriefs, but in the mean time here’s my belated effort.

@OneMinuteBriefs: Advertise the new Man City job.


Absolutely no time to write about these guys.

Man City = jokes about money, Sheikhs, and egos.

See also: blue moon and noisy neighbours.

I even tried, and probably failed, to do one about Star Wars. Good, it was not.

Didn’t have time for one yesterday. Sorry guys @OneMinuteBriefs, I was doing my last ever uni exam.

Party on.

@OneMinuteBriefs: Advertise a Blind charity

Today I created a few ads for charities supporting sufferers from blindness.

From Guide Dogs to the RNIB to the NFB.

Hope you enjoy.




@OneMinuteBriefs: Advertise Meals on Wheels

Meals on Wheels.

A return to school-dinners for the elderly and the vulnerable – except they’re delivered right to your door.

I can’t imagine they taste that great.

But, hopefully these are some tasty ads.


A play on the word “Michelin” – good food delivered to you via a car using Michelin tyres.


“Bread & Butter” i.e. your necessities. Meals on Wheels delivers a necessary service.


Adopted a slightly younger target audience for this. More a bit of fun and play on the colloquial “om nom nom”


Ads are always great if they’re current. Enter the infamous Suarez – always in the news, which is great for advertisers.

Entry #3: Don’t Read or I’ll Brutally Murder a Cat

Actually that’s a complete lie,  I really like cats.

So time to hang up and apologise for wasting the RSPCA’s time because this is just an experiment I thought I’d share with you.

Allow me to explain…

A little birdy once told me that everything you write needs a hook. Something that catches the reader’s attention, makes them want to read on, and leaves them no choice but to read on. The most effective way to do this is with a captivating headline – or even a shocking one.

Actually that was a half lie as well. It wasn’t a little bird, it was actually a blog dedicated to copywriting.

This very helpful website informed me that my primary aim should be to get my first sentence read. The headline should offer the reader something that benefits them and makes them powerless to resist the pull of the next sentence.

Needless to say, for legal reasoning, this statement has never been more accurate.

This website used the header “Don’t Read This or the Kitty Gets It!” as a crude example, hence my homage. I feel I may have crossed the line, but that’s science. This experiment was designed to push the boundaries.

The author provides a less-shocking-than-mine SHOCK factor. And it works!

So in theory you’re still reading, right?

Now that Fluffy’s (that’s the cat) helped me get your attention, today I discovered People Per Hour – a website that allows you to search for and offer your creative services. So I decided to create a profile and advertise my skills to the big wide world.

I’m offering fresh, interesting, and engaging copy for whatever you need it for. That’s online web copy, catchy hooks and headlines, social media, blogs, articles, and more covered. I’ve even set up an Hourlie – in English that’s me offering you some high quality copy for £10.

If you want 250 words that’s just 4p per word. For 500, that’s a ridiculous 2p per word. You get the idea, I’ll leave the maths to you.

So now I’ve told you what I wanted to, you’ll be happy to hear I’m open for business.

Oh, and don’t worry the blog claims that Fluffy’s fine.  

All that’s left is for you to share, like and subscribe and no animals will be harmed.

Just kidding.


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