Tag Archives: photoshop

@OneMinuteBriefs: Advertise Photoshop

Haven’t got too much time today for writing – been too busy shopping.

I had the displeasure of visiting Abercrombie & Fitch whose advertising campaigns, funnily enough, are certainly no stranger to Photoshop.

It’s not that I hate the clothes. It’s the constant interaction, the feigned interest in your life, the 3-pronged assault on the senses (too dark, too loud, too pungent), and the naked men (well half) that doesn’t do it for me.

Most importantly, where are the naked babes?

How’s that fair?

I could probably rant for hours, but luckily for you I’ll cut straight to the chase.

looks better in photoshop

I can sense the designer in you shuddering at the pixelated logo and the comic sans typeface. And you’re right, it’s disgusting. Hence the message – hope it’s convincing.

Photos optimised in photoshop

Photoshop is meant to be part of the journey your memory/photo takes. So from the “Say Cheese” to all your adjustments, Photoshop is along for the ride.

Photoshop not instagram

Instagram has made editing photos trendy. Photoshop however is a tad more sophisticated and more people should be aware of that.

Get involved. Leave a comment & share.

How would your ads shape up for the photo editing software?

Oh and let me know what your thoughts are on A&F… could spark quite an interesting debate.

Entry #2: Elephants & Mr. Tee’s Me

My 1st entry did a lot better than I could have expected. So I’ve decided to go full steam ahead with my latest train of thought.


Would you picture this? You’re at home relaxing, you’ve switched on the television, and to your delight, the dulcet tones of David Attenborough immediately greet you.

You’ve tuned in just in time for BBC’s Africa.

Amongst the regalia of picturesque African landscapes, and beautiful slow-mo footage, there’s an elephant wandering the savannah with a whole host of unexpected passengers – birds.

It’s called a symbiotic relationship – the elephant tolerates it’s squawking free-riders, as their favourite snack includes the bugs living in, and around, the elephants skin. A full belly and tic-free skin seems like a fair deal to me.

You’re probably wandering what this has got to do with me, or copywriting, for that matter?

Well, a friend of mine recently started a t-shirt company – Mr. Tee’s Me. 

What any fledgling company needs is publicity and something to drive it’s traffic. So I thought to myself: Why don’t I practice writing some copy for my friends new website?

Practice makes perfect after all… and just maybe he’ll be my elephant.

Here it goes:

They say an elephant never forgets and chances are you’ll find it pretty tricky to forget Mr. Tee’s Me‘s unique, hand-drawn designs.

It’s not every day you don a scuba-diving squirrel on your chest. And certainly not a bow-tie wearing grizzly bear. People even travel thousands of miles to China to catch a rare glimpse of a panda. But why bother? Mr. Tee’s Me offers a one of a kind paddling panda design. That’s right, it’s paddling.

Did I mention it has human legs? More than quirky enough for the Topman and Topshoppers of this world. Why have “Geek” or “Swagger” emblazoned across your chest when you can have an illustration such as this?

Showcasing someone’s creative and artistic talents with a Mr. Tee’s Me tee will genuinely set you apart from the crowd. Not only because it wasn’t created in five seconds flat with some “creative” genius inputting text into a soulless computer program, but because each tee is a limited edition by it’s very nature.

When Mr. Tee’s Me really sets off artists of all varieties will submit work for t-shirts. Not only will this ensure you get a unique tee, but you’ll be supporting budding artists and ensuring the t-shirt market remains fresh and vibrant.

So what makes a great t-shirt? And what makes a great t-shirt brand?

Well for a start, designs that are clearly artistic and not conveyor belt solutions to making profits – providing you, the customer, with a product that is a limited edition. Add to that a brand dedicated to creating and fostering a community of talented designers. Of course it also helps if it’s affordable.

Ranging from £10 – £20, these tee’s certainly occupy the lower end of today’s inflated market.

If YOU share this way of thinking, I ensure you these requirements can be simplified fairly easily into one brand:

Mr. Tee’s Me. (www.mrteesme.com

So there it is. That was good fun.

His t-shirts are most impressive, and they’ve provided me with an opportunity to practice my copywriting. Everyone’s a winner.

Maybe I should have told Mr. Tee’s Me about this before I went ahead with it. I wouldn’t want there to be an elephant in the room next time we meet. But then again, if everything goes to plan, the tale of the elephant – and the bird – could really help us both out.

Please do subscribe and tell your friends/colleagues/peers. Who knows what I might try and sell you next time.

Until then,


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