This post is to both promote my advertising partnership: Coq&Tonic
and show off the power of @oneminutebriefs.
From the very humble – yet winning – @oneminutebriefs entry:
To a rather stylish print ad with art direction from my good friend Charles Middleton:
It goes to show just how @oneminutebriefs can be a fantastic starting point to get your creative juices flowing early in the process.
Here’s a bit more about the piece. I hope you enjoy it.
P.S. If you could give @CoqTonic a follow on Twitter, that’d be great.
The Liam Fairhurst Foundation:
IT’S CANCER NOT CAN’TCER
We designed this ad for this amazing foundation supporting cancer sufferers and their families.
It’s not fair that when you are told you have cancer, things you’ve always wanted to do become things you CAN’T do – especially for kids. That’s why we want this ad to be about empowerment.
The inspiration came from one of the great things they do with your donations: wish-granting. Cancer can’t stop you from being a pilot for the day and cancer can’t stop us.
Do you always get a kebab after a night out?
Of course you do.
That’s why I’ve chosen the broader concept of certainty in this ad.
Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.
I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.
Oh well. You get the idea – the a stop at the kebabby is unavoidable.
Hopefully I’ll have more time next week for @oneminutebriefs, but in the mean time here’s my belated effort.
That was my first reaction. It was definitely a tricky one today.
How does one go about advertising… advertising?
As I write this I’m struggling to compare it to anything other than describing a description. I’m not even sure that applies.
However, I am sure it’s not the same as butchering a butcher.
It was certainly a bit of a mind-boggler, but here’s what I came up with:
Meals on Wheels.
A return to school-dinners for the elderly and the vulnerable – except they’re delivered right to your door.
I can’t imagine they taste that great.
But, hopefully these are some tasty ads.
A play on the word “Michelin” – good food delivered to you via a car using Michelin tyres.
“Bread & Butter” i.e. your necessities. Meals on Wheels delivers a necessary service.
Adopted a slightly younger target audience for this. More a bit of fun and play on the colloquial “om nom nom”
Ads are always great if they’re current. Enter the infamous Suarez – always in the news, which is great for advertisers.
Brief: Advertise for the NHS.
My advert for the NHS. Short & Simple Copy.