Tag Archives: short copy

The Liam Fairhurst Foundation and the power of @oneminutebriefs


This post is to both promote my advertising partnership: Coq&Tonic and show off the power of @oneminutebriefs.
Observe…
From the very humble – yet winning – @oneminutebriefs entry:
To a rather stylish print ad with art direction from my good friend Charles Middleton:
It goes to show just how @oneminutebriefs can be a fantastic starting point to get your creative juices flowing early in the process.
Here’s a bit more about the piece. I hope you enjoy it.
P.S. If you could give @CoqTonic a follow on Twitter, that’d be great.
The Liam Fairhurst Foundation:
IT’S CANCER NOT CAN’TCER
We designed this ad for this amazing foundation supporting cancer sufferers and their families.
It’s not fair that when you are told you have cancer, things you’ve always wanted to do become things you CAN’T do – especially for kids. That’s why we want this ad to be about empowerment.
The inspiration came from one of the great things they do with your donations: wish-granting. Cancer can’t stop you from being a pilot for the day and cancer can’t stop us.
Please do give them a visit:http://www.liamfairhurstfoundation.com

@OneMinuteBriefs: Advertise Kebabs


 

Do you always get a kebab after a night out?

Of course you do.

That’s why I’ve chosen the broader concept of certainty in this ad.

Concept: Kebab is a definite stop on the way home. Sometimes you never make it home, but you will make it to the Kebab house – no doubt about it.

I thought the tube line was a great way to demonstrate it – only realising afterwards that the tube is closed at the time you’d be leaving a club.

Oh well. You get the idea – the a stop at the kebabby is unavoidable.

Hopefully I’ll have more time next week for @oneminutebriefs, but in the mean time here’s my belated effort.
BK3KyuyCMAEJ8KJ.jpg-large

@OneMinuteBriefs: Advertise Photoshop


Haven’t got too much time today for writing – been too busy shopping.

I had the displeasure of visiting Abercrombie & Fitch whose advertising campaigns, funnily enough, are certainly no stranger to Photoshop.

It’s not that I hate the clothes. It’s the constant interaction, the feigned interest in your life, the 3-pronged assault on the senses (too dark, too loud, too pungent), and the naked men (well half) that doesn’t do it for me.

Most importantly, where are the naked babes?

How’s that fair?

I could probably rant for hours, but luckily for you I’ll cut straight to the chase.

looks better in photoshop

I can sense the designer in you shuddering at the pixelated logo and the comic sans typeface. And you’re right, it’s disgusting. Hence the message – hope it’s convincing.

Photos optimised in photoshop

Photoshop is meant to be part of the journey your memory/photo takes. So from the “Say Cheese” to all your adjustments, Photoshop is along for the ride.

Photoshop not instagram

Instagram has made editing photos trendy. Photoshop however is a tad more sophisticated and more people should be aware of that.

Get involved. Leave a comment & share.

How would your ads shape up for the photo editing software?

Oh and let me know what your thoughts are on A&F… could spark quite an interesting debate.

@OneMinuteBriefs: Advertise Advertising


Ermmmm…

That was my first reaction. It was definitely a tricky one today.

How does one go about advertising… advertising?

As I write this I’m struggling to compare it to anything other than describing a description. I’m not even sure that applies.

However, I am sure it’s not the same as butchering a butcher.

It was certainly a bit of a mind-boggler, but here’s what I came up with:

ADVERTISING - ABRAKADABRA ADVERTISING  - SUBLIMINAL ADVERTISING - BLAH BLAH

@OneMinuteBriefs: Advertise Meals on Wheels


Meals on Wheels.

A return to school-dinners for the elderly and the vulnerable – except they’re delivered right to your door.

I can’t imagine they taste that great.

But, hopefully these are some tasty ads.

MEALS ON WHEELS - GOURMET

A play on the word “Michelin” – good food delivered to you via a car using Michelin tyres.

MEALS ON WHEELS - BREAD AND BUTTER

“Bread & Butter” i.e. your necessities. Meals on Wheels delivers a necessary service.

MEALS ON WHEELS - OM NOM NOM

Adopted a slightly younger target audience for this. More a bit of fun and play on the colloquial “om nom nom”

MEALS ON WHEELS - SUAREZ

Ads are always great if they’re current. Enter the infamous Suarez – always in the news, which is great for advertisers.

@OneMinuteBrief: Advertise Twitter


Brief: Advertise Twitter

From funky lyrics to Jesus to it’s global appeal: How to advertise Twitter.

TWITTER - CELEBRATE TWITTER - FAMILY TWITTER - JESUS TWITTER - TWEET TWHO

@OneMinuteBrief: Advertise the NHS


 

 

 

Brief: Advertise for the NHS.

NHS - ALL INCLUSIVE

My advert for the NHS. Short & Simple Copy.

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