Tag Archives: slogans

@OneMinuteBriefs: Advertise Photoshop

Haven’t got too much time today for writing – been too busy shopping.

I had the displeasure of visiting Abercrombie & Fitch whose advertising campaigns, funnily enough, are certainly no stranger to Photoshop.

It’s not that I hate the clothes. It’s the constant interaction, the feigned interest in your life, the 3-pronged assault on the senses (too dark, too loud, too pungent), and the naked men (well half) that doesn’t do it for me.

Most importantly, where are the naked babes?

How’s that fair?

I could probably rant for hours, but luckily for you I’ll cut straight to the chase.

looks better in photoshop

I can sense the designer in you shuddering at the pixelated logo and the comic sans typeface. And you’re right, it’s disgusting. Hence the message – hope it’s convincing.

Photos optimised in photoshop

Photoshop is meant to be part of the journey your memory/photo takes. So from the “Say Cheese” to all your adjustments, Photoshop is along for the ride.

Photoshop not instagram

Instagram has made editing photos trendy. Photoshop however is a tad more sophisticated and more people should be aware of that.

Get involved. Leave a comment & share.

How would your ads shape up for the photo editing software?

Oh and let me know what your thoughts are on A&F… could spark quite an interesting debate.

@OneMinuteBriefs: Advertise Pencils

Here’s how I advertised the humble pencil.



@OneMinuteBrief: Advertise Energy Drinks

Brief: Advertise Energy Drinks


Little pun on the word “reinvigorate” for Powerade.


Focusing on the impact Powerade can have on your sporting and physical output.


Again, trying to emphasise how Powerade can make you more productive.


Advertising Monster by relating to the popular Jagerbomb drink.

An Exercise to Flex the Copywriting Muscles: Short Copy

I better explain…

I’ve been doing a lot of reading and a lot of surfing the web recently in order to get my head round this copywriting lark – it’s quite the honeymoon period here at Cordell Blogs Copy.

That’s when I came across this: Copywriting Exercise – Toothpaste Print Ad. This with any luck should help me tackle the methodology of nailing a client’s brief.

I haven’t got the necessary tools to create a killer design for the ad, so I thought I’d let the words do the talking.

I’m also going to blog out my thought process for you, as well as provide the finished article – like the ‘making-of’ DVD’s record companies wedge into “deluxe editions”Β to charge a few extra quid for a new record; but with more value, of course.

Here’s the all important specs:

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