Tag Archives: social media

@OneMinuteBriefs: Advertise SEX


If you weren’t already thinking about it, you are now.

Some studies reckon us blokes think about it every 7 seconds. Wow, how does anyone get anything done?

For something apparently so prevalent in our minds, the lack of visceral, gratuitous, pornographic shock-ads was most surprising. In fact, the best thing about Friday’s brief was the, almost universal, attempt to be subtle. As if it’s some sort of taboo.

My ads were no different. And overall it turned out to be a really cracking brief.

The guys over at @OneMinuteBriefs were pretty chuffed with their glittering testimonial (2nd ad down). And I was pretty stoked to be able to crowbar in some onomatopoeia – Bow Chicka Wow Wow.

Let me know what you think in the comments below, you pervs.

P.S. They reckon that sex sells, so let’s see how much ogling this post gets. I’ll let you guys know.

Onomatopoeic sound from porn.
Is oneminutebriefs better than sex? Noise Keith Lemon makes oooooooshhh Quagmire catchphrase giggity Duble entendre for business and sex

@OneMinuteBriefs: Advertise Photoshop


Haven’t got too much time today for writing – been too busy shopping.

I had the displeasure of visiting Abercrombie & Fitch whose advertising campaigns, funnily enough, are certainly no stranger to Photoshop.

It’s not that I hate the clothes. It’s the constant interaction, the feigned interest in your life, the 3-pronged assault on the senses (too dark, too loud, too pungent), and the naked men (well half) that doesn’t do it for me.

Most importantly, where are the naked babes?

How’s that fair?

I could probably rant for hours, but luckily for you I’ll cut straight to the chase.

looks better in photoshop

I can sense the designer in you shuddering at the pixelated logo and the comic sans typeface. And you’re right, it’s disgusting. Hence the message – hope it’s convincing.

Photos optimised in photoshop

Photoshop is meant to be part of the journey your memory/photo takes. So from the “Say Cheese” to all your adjustments, Photoshop is along for the ride.

Photoshop not instagram

Instagram has made editing photos trendy. Photoshop however is a tad more sophisticated and more people should be aware of that.

Get involved. Leave a comment & share.

How would your ads shape up for the photo editing software?

Oh and let me know what your thoughts are on A&F… could spark quite an interesting debate.

Copy, Ads, and @OneMinuteBriefs: What’s it all about?


20130429-202624.jpg

Here’s the testimonial I wrote for the brilliant @OneMinuteBriefs.

I hope that gives you some insight.

But I want to go further than that.

It provides you with a daily fix of creative work… in short, sharp hits… and it certainly leaves you wanting more.

That’s the point – the ads are supposed to be snappy, short and sweet. Addiction is perhaps not intended, but generally welcomed by the management – I’m sure.

What’s even more awesome is the production is designed to adhere to those very same principles. So all the satisfaction without the need for rehab.

As a graphic designer or illustrator it could mean a clever one-minute doodle.

As a copywriter it challenges you to (usually) come up with the best-damn pun you can, and hope no one’s beaten you to the punch.

But in my opinion, the best ones look to delve a lil deeper than mere punmanship.

Yes, the best ones utilise a great USP and lay out a scenario its targets can relate to, or identify a quirky theme that just appeals generally.

I suppose that’s what makes a great ad. Period.

By Jove.

But incredibly, a lot of work of this calibre is produced in just 1 minute.

Simply a-bloody-mazing.

I implore you to join in sometime. Get following @OneMinuteBriefs and get creative… everyone’s got a minute after all.

You can’t run your own 60 second advertising agency anywhere else on the net – and nor will you find such a diverse portfolio of clients.

I’ve worked for Twitter, Powerade, the NHS, and Pencils all in less than a week!

Sort of…

Seriously though, you should check out my contributions – you can find them all on the blog. Or below.

Pencils, Energy Drinks, Twitter, and the NHS.

@OneMinuteBrief: Advertise Twitter


Brief: Advertise Twitter

From funky lyrics to Jesus to it’s global appeal: How to advertise Twitter.

TWITTER - CELEBRATE TWITTER - FAMILY TWITTER - JESUS TWITTER - TWEET TWHO

SEO Copywriting Unscrambled


Right, time to tackle another scary acronym.

SEO, or Search Engine Optimisation is the art of making your website, and it’s content, as sexy as possible for search engines such as Google, Bing, and Yahoo.

Imagine your content is Mila Kunis, and Google is your average ogling FHM reader.

SEO is the voodoo that transforms her from this:

To THIS:

According to the ultra helpful and hugely insightful CopybloggerSEO was ‘traditionally about optimizing web page copy by targeting keyword phrases in certain frequencies and densities’.

But Copyblogger also suggests that perhaps these days are over. Dun Dun Duuuuun!

In fact, keywords focused SEO is way last year. Modern day optimisation is more about what people say about your content, as opposed to what you say about it yourself. This is where the likes of Facebook, Twitter, and blogs come in handy.

Visit Copyblogger’s article: “Does SEO Copywriting Still Matter?”

What this diagram illustrates is that although keyword usage is important, healthy external support and building up trust from social networking is a key component in getting Google to view your content as a bonafide, GQ-worthy Mila.

So ultimately, it all comes down to GREAT CONTENT. You want people to read what you have to say, and genuinely feel compelled to share it, link to it, and organically boost your site’s search engine rankings. Instead of keywords actually transforming Mila from bedraggled to bedazzling in the eyes of Google, SEO is in fact more pertinently about ensuring your website has already produced divine content that you can share with us mere mortals, who can’t help but admire and share.

It seems to be the consensus that two great starting points are:

  1. Using social media as a platform – submitting content to websites such as Reddit, Twitter, and Facebook.
  2. Using links – linking to other website will demonstrate that you are connected. Maybe the recipient will one day return the favour…

You might be wondering why I’m banging on about something that’s already been explained perfectly over at Copyblogger – well if I’m honest, I’m being selfish.

This has all been an exercise because I’ll be grappling with the SEO beast soon enough when I start my new job.

You heard it right. Thanks to you, WordPress, my skills are being honed, my work showcased, and you’re enjoying the ride.  

I hope this blog is proving as useful for you as it has been for me.

Anyways, I’m going to read some more about SEO, and see where the whacky world of marketing takes me next.

Don’t forget to like or subscribe for more posts about copywriting – maybe it could help YOU too.

Until next time.

P.S. I’ve ditched the dodgy “Entry #x” from the title – hope you don’t mind.

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