Doing my part for the planet.
I even created my ads on recyclable paper (is there a non-recyclable kind?).
But I lost, so I binned it in frustration.
Not so big now, eh, recyclable paper?
Likes and shares, and I might – MIGHT – rescue them on Monday and recycle the flip outta them. It’s on you now.
Today I created a few ads for charities supporting sufferers from blindness.
From Guide Dogs to the RNIB to the NFB.
Hope you enjoy.
That was my first reaction. It was definitely a tricky one today.
How does one go about advertising… advertising?
As I write this I’m struggling to compare it to anything other than describing a description. I’m not even sure that applies.
However, I am sure it’s not the same as butchering a butcher.
It was certainly a bit of a mind-boggler, but here’s what I came up with:
Meals on Wheels.
A return to school-dinners for the elderly and the vulnerable – except they’re delivered right to your door.
I can’t imagine they taste that great.
But, hopefully these are some tasty ads.
A play on the word “Michelin” – good food delivered to you via a car using Michelin tyres.
“Bread & Butter” i.e. your necessities. Meals on Wheels delivers a necessary service.
Adopted a slightly younger target audience for this. More a bit of fun and play on the colloquial “om nom nom”
Ads are always great if they’re current. Enter the infamous Suarez – always in the news, which is great for advertisers.
Brief: Advertise Energy Drinks
Little pun on the word “reinvigorate” for Powerade.
Focusing on the impact Powerade can have on your sporting and physical output.
Again, trying to emphasise how Powerade can make you more productive.
Advertising Monster by relating to the popular Jagerbomb drink.
Brief: Advertise for the NHS.
My advert for the NHS. Short & Simple Copy.