Tag Archives: twitter

Copy, Ads, and @OneMinuteBriefs: What’s it all about?


Here’s the testimonial I wrote for the brilliant @OneMinuteBriefs.

I hope that gives you some insight.

But I want to go further than that.

It provides you with a daily fix of creative work… in short, sharp hits… and it certainly leaves you wanting more.

That’s the point – the ads are supposed to be snappy, short and sweet. Addiction is perhaps not intended, but generally welcomed by the management – I’m sure.

What’s even more awesome is the production is designed to adhere to those very same principles. So all the satisfaction without the need for rehab.

As a graphic designer or illustrator it could mean a clever one-minute doodle.

As a copywriter it challenges you to (usually) come up with the best-damn pun you can, and hope no one’s beaten you to the punch.

But in my opinion, the best ones look to delve a lil deeper than mere punmanship.

Yes, the best ones utilise a great USP and lay out a scenario its targets can relate to, or identify a quirky theme that just appeals generally.

I suppose that’s what makes a great ad. Period.

By Jove.

But incredibly, a lot of work of this calibre is produced in just 1 minute.

Simply a-bloody-mazing.

I implore you to join in sometime. Get following @OneMinuteBriefs and get creative… everyone’s got a minute after all.

You can’t run your own 60 second advertising agency anywhere else on the net – and nor will you find such a diverse portfolio of clients.

I’ve worked for Twitter, Powerade, the NHS, and Pencils all in less than a week!

Sort of…

Seriously though, you should check out my contributions – you can find them all on the blog. Or below.

Pencils, Energy Drinks, Twitter, and the NHS.

@OneMinuteBrief: Advertise Twitter

Brief: Advertise Twitter

From funky lyrics to Jesus to it’s global appeal: How to advertise Twitter.


SEO Copywriting Unscrambled

Right, time to tackle another scary acronym.

SEO, or Search Engine Optimisation is the art of making your website, and it’s content, as sexy as possible for search engines such as Google, Bing, and Yahoo.

Imagine your content is Mila Kunis, and Google is your average ogling FHM reader.

SEO is the voodoo that transforms her from this:


According to the ultra helpful and hugely insightful CopybloggerSEO was ‘traditionally about optimizing web page copy by targeting keyword phrases in certain frequencies and densities’.

But Copyblogger also suggests that perhaps these days are over. Dun Dun Duuuuun!

In fact, keywords focused SEO is way last year. Modern day optimisation is more about what people say about your content, as opposed to what you say about it yourself. This is where the likes of Facebook, Twitter, and blogs come in handy.

Visit Copyblogger’s article: “Does SEO Copywriting Still Matter?”

What this diagram illustrates is that although keyword usage is important, healthy external support and building up trust from social networking is a key component in getting Google to view your content as a bonafide, GQ-worthy Mila.

So ultimately, it all comes down to GREAT CONTENT. You want people to read what you have to say, and genuinely feel compelled to share it, link to it, and organically boost your site’s search engine rankings. Instead of keywords actually transforming Mila from bedraggled to bedazzling in the eyes of Google, SEO is in fact more pertinently about ensuring your website has already produced divine content that you can share with us mere mortals, who can’t help but admire and share.

It seems to be the consensus that two great starting points are:

  1. Using social media as a platform – submitting content to websites such as Reddit, Twitter, and Facebook.
  2. Using links – linking to other website will demonstrate that you are connected. Maybe the recipient will one day return the favour…

You might be wondering why I’m banging on about something that’s already been explained perfectly over at Copyblogger – well if I’m honest, I’m being selfish.

This has all been an exercise because I’ll be grappling with the SEO beast soon enough when I start my new job.

You heard it right. Thanks to you, WordPress, my skills are being honed, my work showcased, and you’re enjoying the ride.  

I hope this blog is proving as useful for you as it has been for me.

Anyways, I’m going to read some more about SEO, and see where the whacky world of marketing takes me next.

Don’t forget to like or subscribe for more posts about copywriting – maybe it could help YOU too.

Until next time.

P.S. I’ve ditched the dodgy “Entry #x” from the title – hope you don’t mind.

#Revolution: Why Che Guevara needed Twitter.

When it comes to guerrilla warfare and insurrection, nothing is more important than political mobilization behind your cause. As Clausewitz said, “War is the continuation of politics by other means”. If war is an instrument of policy, it needs social mobilization. In traditional wars this was the nation state and its army, in the era of small wars you need popular mobilization behind an ideology or cause. In the absence of this, well… you lose. Ask Che.

Che believed that revolutionary momentum could be sparked off by a small group of fighters who demonstrated the inherent brittleness of the state through direct action. Strutting his revolutionary stuff in Bolivia, he failed to take into account what happens if you never create that momentum. Without cultivating any sort of ties to the population they showed his revolutionary dreams the middle finger. Like the scenes at Piers Morgan’s birthday party, no one joined him and he was left completely alone in the Bolivian jungle.

This got me thinking. How could Che Guevara – the poster-boy of revolution – not have mobilized enough support? History books will tell you it was the peasants loyalty to the state and his inability to secure an urban network. The network and infrastructure of a guerrilla band is incredibly important; it provides recruits and a platform. Che never marketed himself properly. Che needed Twitter.

I can picture his profile now, although I’m sure he’d have requested a red verification tick.:

Ernesto “Che” Guevara


Argentine-born Cuban Revolutionary,

and part-time continental guerrilla.


Demonstrations in the Arab spring and even the London riots saw social media play a prominent role for it’s unrivaled networking capability. Twitter would have given Che a significant platform for recruitment and given his campaign some much needed political momentum once he was settled in Bolivia.Twitter’s ability to sell and proliferate ideas was the kind of wildfire Che could have utilised. Che needed his very own #SUSANALBUMPARTY or #RIMJOBS to sell his ideas of continental revolution.

In Bolivia, Che never got #Revolution, #CheInBolivia and #AskChe trending. Although he famously stated “Here, I am advisor to no-one” there is one person, that given the opportunity, he should have listened to eagerly…

The greatest candidate for a 21st century guerrilla leader would be Justin Bieber, with his 34,000,000 followers (10 times that of the Chinese PLA). On an average tweet, Bieber secures approximately 30,000 retweets. One tweet I came across simply read: “GREAT DAY” and garnered 36, 639 retweets and counting. Obviously his fans were keen to share with the world that Justin was well entertained. But with one call to arms of his Beliebers, the numbers suggest he could readily mobilize an insurgent force larger than that of his own nation – Canada’s – military

In reality, Che’s social network was less Justin Bieber, more your Mum’s repeated friend request you just want to ignore and hope goes away.  Che was never the mythical guerrilla he was built up to be, and didn’t command the aura he believed he possessed – in Bolivia at least. I never thought I’d say this, but Che could have learned something from Senor Bieber, whose ability to utilise mechanisms of public mobilization is an asset any guerrilla should welcome with open arms.

Perhaps if his career ever landslides – fingers crossed – he’ll pop over to Bolivia and get the job done. Less #VivaLaRevolution, more #BieberLaRevolution.

Find the work on MouthLondon, by clicking here.

%d bloggers like this: