Here’s the testimonial I wrote for the brilliant @OneMinuteBriefs.
I hope that gives you some insight.
But I want to go further than that.
It provides you with a daily fix of creative work… in short, sharp hits… and it certainly leaves you wanting more.
That’s the point – the ads are supposed to be snappy, short and sweet. Addiction is perhaps not intended, but generally welcomed by the management – I’m sure.
What’s even more awesome is the production is designed to adhere to those very same principles. So all the satisfaction without the need for rehab.
As a graphic designer or illustrator it could mean a clever one-minute doodle.
As a copywriter it challenges you to (usually) come up with the best-damn pun you can, and hope no one’s beaten you to the punch.
But in my opinion, the best ones look to delve a lil deeper than mere punmanship.
Yes, the best ones utilise a great USP and lay out a scenario its targets can relate to, or identify a quirky theme that just appeals generally.
I suppose that’s what makes a great ad. Period.
But incredibly, a lot of work of this calibre is produced in just 1 minute.
I implore you to join in sometime. Get following @OneMinuteBriefs and get creative… everyone’s got a minute after all.
You can’t run your own 60 second advertising agency anywhere else on the net – and nor will you find such a diverse portfolio of clients.
I’ve worked for Twitter, Powerade, the NHS, and Pencils all in less than a week!
Seriously though, you should check out my contributions – you can find them all on the blog. Or below.